APRÈS SKI: A BRIEF HISTORY
The eternal Fair Isle sweater, Moon Boots and neon Sunice jackets have their moment this time of year across ski clubs everywhere, and like most things, are best accessorized with a pair of sunnies. That's where we come in.
You'll want to swap out your polarized goggles for some UV protecting shades post ski in order to après correctly. According to the Condé Nast traveller, the after ski activities have no specific definition, and can vary regionally, but often involve kicking back with some food, drink and friends after a day on the slopes. You loosen your boots and inhibitions while sitting cozy by an outdoor fire.
Even if you aren't one for hitting the slopes, après ski is an easily recognizable aesthetic for those living in colder climates. It's got a laid back vibe, a straight from the slopes to the table energy. A similar feeling could be created drinking hot chocolate post-skating on the river or at the local rink. This style is eternal as essential cozy knits and snow proof boots are. Your après vibe could also be less classic cozy and lean more towards technical Gore-Tex and functional headbands. We have glasses for those days too.
Your shades need to make a statement. Whether you're in a simple knit or full snowsuit, your shades should be as fun as you. Wear them on your eyes to protect yourself from the blinding sun and snow combo, or on your head in lieu of a beanie.
So what are you waiting for? Pickup your new fave pair of sunglasses from us in store or online.