JOURNAL RSS



#ARMEDBFF

This past summer we held a special Instagram contest looking for two best friends to be the faces of our redesigned "Best Bitches" necklaces! Designed here in Toronto by Desiree Girlato, our sterling silver pendants are a classic old school throwback for life long besties who are kids at heart!  "Here's to... the crap we talk, the crushes we stalk, the way we shop, laughs we can't stop, the gossip we spill, the looks that could kill. We'll stay together cause we are best forever" Local Toronto ladies Cassie Fawcett and Marley Burgess were our lucky winners, and were treated like the super models they are with a photo shoot styled by the ARMED team!  The ladies gave us a little...

Continue reading



Notable in Toronto: DUDEBOX- Ahmad Taib & Said Yassin

Night life is an important part of any city. It helps shape the identity and brings communities together with one goal of having fun and forgetting your cares, if only for a night. This week we caught up with a group that has their finger on the pulse of Toronto night life. In 2016 BlogTo boldly stated "Dudebox is changing the way Toronto Parties" and we couldn't agree more. Ahmad Taib and Said Yassin are co-founders of the party group Dudebox and we sat down to talk about the future of the Toronto night life scene.   How did you get started? We started started in the slums of Shaolin (Chinatown). We started throwing parties out of a three bedroom loft....

Continue reading



The Side Hustle: The New Nine to Five

The Side Hustle: The flexibility to pursue simultaneous employment opportunities and, in the process, both increase yearly net income and have the ability to explore one’s passions. I think it is safe to say that many people from my generation (otherwise known as “millenials”) are often not committed to a singular “hustle” i.e. one lucrative day job. The key word here is our definition of “lucrative”, because what a steady job can afford us today has drastically changed since previous generations. In a city where most of one’s earnings are easily consumed by basic necessities of living, it is hard to simultaneously enjoy a social lifestyle and get the bills paid. The average income for someone my age does not...

Continue reading



Notable in Toronto: Talya Macedo

Talya Macedo is one of those people you meet and never forget. Her vibe is as natural as her beauty and as effortless as her style.  She speaks and you want to listen, because you know she has something to say.  Her insight on life seems as endless as her skill set/talent, so getting a chance to chat and shoot felt just right... What does HER Collective Media mean to you? What was your process in starting it? HER Collective Media was something my  friends (who impress me endlessly)  and I created in order to give ourselves a space to share ideas, networks, opportunities and energy. I really just wanted us to feel like we had other women to rely...

Continue reading



Notable In Toronto: Vivek Shraya

If you didn't already know, Vivek Shraya, Feist and Drake all have the best Toronto songs of 2017 (NOW magazine), but for Vivek it isn't the only notable feat on her resume.  Vivek has set her sights on gold and is working at a Beyonce level pace to create an impact far beyond the borders of Toronto. Through her art, music and writing she offers a perspective that is rarely shared and invites a dialogue to be had with more than just the queer community.   I had the pleasure of first meeting Vivek in my store a few years back and we instantly connected over jewelry and style.  I always love seeing how anyone gets ARMED but their is something very...

Continue reading